In the midst of the Covid-19 pandemic in 2019, a video call between best friends Alia Chhiba and Harpriya Sood ignited a shared vision rooted in creativity, fashion, and self-expression. Their story began in a boarding school dormitory in 2015, where a chance meeting blossomed into a profound journey of growth and unity.

Both Alia and Harpriya pursued their passions at the University of the Arts London, with the city's dynamic spirit continually fueling their inspiration. Out of this synergy, Goulash was born in New Delhi—a brand dedicated to curating refined wardrobe staples and everyday essentials for women.

Their design philosophy intertwines personal experiences with collective inspirations, catering to young women eager to articulate their identities through fashion. Drawing deeply from the influential women in their lives, Goulash melds the timeless elegance of their mothers with contemporary flair. From the nostalgic allure of 90s silhouettes found in their mothers' closets to the vibrancy of bold patterns and luxurious fabrics, each collection resonates with the dynamic energy that defines the brand.